by Gajo Vanka This research is carried out to know the role of corporate branding in mobile phone network along with different influencing factors involved in the purchase of mobile telephone connections. This thesis discusses corporate branding from consumer’s point of view that how much they value it and what type…
CORPORATE BRANDING EFFECTS ON CONSUMER PURCHASE PREFERENCES IN SERBIAN TELECOM MARKET
by Gajo Vanka This research is carried out to know the role of corporate branding in mobile phone network along with different influencing factors involved in the purchase of mobile telephone connections. This paper discusses corporate branding from consumer’s point of view that how much they value it and what type…
WORLD IMPORTANCE AND PRESENT TENDENCIES OF DAIRY SECTOR
by Beáta Blaskó The general objective of this paper is to present the world importance of dairy sector and to illustrate present tendency of milk production, consumption, trade and prices mainly based on FAO data base. World milk production was 711 million tonnes in 2010 and it is expected to increase…
Consumer attitudes and preferences about the pork meat in Hungary
by Viktória Vida In my study I wish to investigate the fact that how the pork consumption of Hungary changed during the last years. This study focuses on consumer’s attitudes about (pork) meat, what do they think about the healthness of the different meat type, what are the strengths and…
Conceptions and Misconceptions of Hostels Worldwide
by Réka Somlai Present research is inspired to study the conceptions and misconceptions of hostels in eight different countries (Spain, United States, United Kingdom, Germany, Hungary, Venezuela, China, Australia). The outcome of the research reports that the participants in the United States, United Kingdom, Germany and in Hungary define hostels…